Ian Meddings
Creative Design
MicroChipBrassLogo.png

Citywide Automation

Citywide Automation is an offshoot of Citywide Group Of Companies. They work with hotels and condo buildings to automate everything from the door locks to the window blinds. They were looking for a logo that differentiated the daughter company yet looked like it belonged under the umbrella of the parent corporation. I worked with the owner/operator doing many variations and settled upon a simple yet effective solution. 

It was imperative that I utilize the gold gradient and 3d outline to tie it in with the traditional parent company. I then broke it down to an acronym, used a more modern sans serif typeface and inserted micro chip elements to convey the new company’s more modern direction.